Branding & Identity Design
PICTORIAL PORTRAIT
In this project I investigated ways to re-design and represent a local plant shop located in Chicago. I chose to give the logo a more modern yet fun quirky approach by using sans-serif and playing with the interaction between type and image. In the poster I focused on using a mixture of painted images and photographs in a collaged 'scenery' to encapsulate the dense foliage and peculiar atmosphere.
OBJECTIVES
- Explore imaginative ways to represent the subject visually
- Investigate pictorial symbolism to communicate ideas
- Create a coherent, compelling visual narrative
